This white paper covers Secondary Brand Associations (SBAs), a branding technique for startups. Startup marketers (and company founders) will learn how to create associations between their company, product or service and the brands of established competitors. SBAs are a low-budget or zero budget approach to building a brand. Using the techniques outlined in this document can often mean the difference between getting a first product to market (and getting it customer or investor funded) and closing shop before ever impacting the market.

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White Paper -- Secondary Brand Associations