Marketing | Innovation
Your sales team is fired up. Your product is a winner. Let your customers know about you, your product/service and why they should buy from you and tie results to your bottom line.
Marketing strategy—Benchmark the marketplace. Understand yourself (brand, size, customer, SWAT), Highlight value drivers. Choose the right channels.
Marketing mix (channels): Print. Email. Web. Social. Viral. On-site. Local.
What the H*&$!: Try it. Test it. Get feedback about it. Refine it. Make sure your budget isn’t blown before you love it.
Tip
Are you sure? Add the Google Chat application to your site and start gathering live feedback. It’s free. If you want a more sophisticated solution, give the Cambridge Innovation Group a ring.